of electric media released art from this straitjacket at once, 
creating the world of Paul Klee, Picasso, Braque, Eisenstein, the 
Marx Brothers, and James Joyce .

     A headline in The New York Times Book Review  (September 
16, 1962) trills: “There’s Nothing Like a Best Seller to Set 
Hollywood a-Tingle.”

     Of course, nowadays, movie stars can only be lured from 
the beaches or science-fiction or some self-improvement course 
by the cultural lure of a role in a famous book. That is the way 
that the interplay of media now affects many in the movie 
colony. They have no more understanding of their media 
problems than does Madison Avenue. But from the point of 
view of the owners of the film and related media, the best seller 
is a form of insurance that some massive new gestalt  or